Authored images, films and installations for brands and institutions, from Italy to Times Square.
A traditional agency starts from the message and looks for a visual to convey it. We start from the idea that an image acts before it communicates. It stops you, draws you in, stays with you.
In Italy and in Europe it belongs to a shared heritage of images that runs from the altarpiece to photography, and that David Freedberg called “the power of images”. That is where our research lives, in what images do to people.
ArtistProof was founded in Rome in 2015 by Matteo Basilé and Susanna Zuin, bringing together artistic vision and the culture of communication and business. From this complementarity grew an independent creative laboratory that develops projects for companies, brands and institutions.
We interpret communication needs and turn them into original creative projects. For each goal we look for a point of view and the most effective form of expression: a brand identity, a campaign, an institutional film, an experience in a space.
Every project starts from listening, analysis and the search for a creative vision. Art direction leads a process that brings together strategic, artistic and production skills, through photography, direction, installations and digital technology. Each language is chosen and developed for the project, the context and the audience it addresses.
In Rome, on via Luigi Galassi, we work in a 500 square metre space with high windows and natural light. Photographic sets, production and digital research share the same room.
A project begins around the table, where the brief is discussed and the direction is set. A few metres away is the white cyclorama, where photographs are taken and live footage is shot.
Each project has its own team and a shared art direction. What comes off the set goes straight into production in the same room, and choices are made by looking at the images at full scale, next to the works hanging on the walls.
This is where we develop FOTOSINTESI, the method we use to bring photography, live footage and artificial intelligence into our workflow. The set remains the starting point: artificial intelligence works on what has been photographed and shot in this room.
Switched on, it can become the light of a square or the last image a traveller sees before leaving.
Screens
An installation by Matteo Basilé in which the signals of a fern interact with sound and changing photographic faces.
Opening on 12 November 2026, on show until 22 January 2027 at the Italian Cultural Institute in Paris.
Discover SuperstesPhotography for campaigns, portraits and artworks, from the set in the studio to post-production.
Photographic production on the studio set · Authored photography and large format · Post-production and retouching · Versions for campaigns, screens and print
Institutional films, commercials, video manifestos and short films, from the idea to delivery.
Concept and direction · FOTOSINTESI: live footage and artificial intelligence · Versions for screens, social and print
Content for LED walls, shop windows and public spaces; installations and exhibitions.
Site-specific content for retail and public places · Responsive image systems · Exhibition and installation production · Augmented reality on print and packaging
The studio’s own works and prototypes; ARTITUDE, the platform for artist archives, collections and museums.
Research projects and Impossible campaigns · Production with digital artists · Archives, digital certificates and catalogues
TIM INWIT Visionarea Art Space Apple Samsung Chorus FiberCop FIGC Roma Capitale Auditorium Conciliazione Fondazione Cultura e Arte Milano Cortina 2026 Sport e Salute
Companies, institutions and foundations the studio has worked with since 2015.
Communication projects, films, photographic campaigns, spaces and archives: every work begins with a conversation in the studio.
Contact the studio
